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At the same time, the company launched a new web portal named Microsoft Internet Start and set it as the first default home page of Internet Explorer, its web browser.In 1998, Microsoft renamed and moved this web portal to the domain name MSN.com, where it has remained.In 2012, Microsoft began to phase out the Windows Live brand, referring to each service separately by its individual brand name without any 'Windows' prefix or association.The new MSN portal features a new version of the logo that follows a style similar to other current Microsoft products.In 1999 the largely underutilized 'MSN.com' domain name was combined with Microsoft Internet Start and reinvented as both a web portal and as the brand for a family of sites produced inside Microsoft's Interactive Media Group.

However MSN had launched too late to be a real threat to the Internet, and following Bill Gates's internal "Internet Tidal Wave memo" of May 1995, which changed the company to being Internet-centric, MSN's content was eventually moved to the World Wide Web, and MSN began more actively promoting itself as an Internet Service Provider.More new features included 'Flip Ahead', which allowed users to swipe from one article to the next.MSN for Windows 8 also had new deals with the AP and Reuters.In addition to its original MSN Dial-up service, Microsoft has used the 'MSN' brand name for a wide variety of products and services over the years, notably Hotmail (later Outlook.com), Messenger (which was once synonymous with 'MSN' in Internet slang and has now been replaced by Skype), and its web search engine, which is now Bing, and several other rebranded and discontinued services.The current website and suite of apps offered by MSN was first introduced by Microsoft in 2014 as part of a complete redesign and relaunch.